Making colors speak to meet the challenges of luxury innovation
The worlds of luxury, fashion, cosmetics and aesthetics are almost entirely based on consumer desires. Managing a brand means finding tomorrow's trends, inventing new needs. Innovation and service must perfectly meet the new desires of consumers.
Thus, all players (textile and clothing, leather goods and shoes, jewelry, watchmaking, goldsmiths, jewelers, perfumes and cosmetics, etc.) are developing new luxury innovation strategies and stimulating new scientific research programs that can contribute to their competitiveness.
Luxury teams must also innovate to meet technological and environmental challenges, to enhance the customer experience or to stand out from the competition.
Are you looking for an innovative luxury technology?
We have a common challenge, that of creating and innovating while limiting our environmental or climate impact. Every day, our teams are involved in new projects, new collections, new products...
Using our unique expertise in color intelligence, we create tomorrow's trends with our partners. We recreate a color, we anticipate the movement of ultra-customization, of universal color on a product that can be changed on demand.
Environmental and climatic upheavals, as well as the desire to limit our ecological impact, are forcing us to reconsider a certain number of materials. The luxury goods, cosmetics, watchmaking and leather goods industries are directly affected by these market changes.
Our teams of doctors, engineers and technicians are at your service to support innovation in luxury...
Innovating to reduce your ecological footprint
Commitment to sustainable innovation
We are seeing a shift in many luxury industries today. The consumer is changing: for example, while older generations used to be the traditional luxury customer base, millennials and Generation Z are demographics that brands in this sector can no longer afford to ignore.
The expectations of a 25-year-old do not match those of a 50-year-old, and younger generations have an attraction to sustainable fashion.
To meet this challenge, it is becoming essential to place research at the center of its strategy, with a particular focus on its ecological footprint. Commitment to prepare the future: produce better, rationalize the use of raw materials, offer innovative products with new customer experiences while reducing the environmental impact...
Today, when we talk about color, each shade is made up of a pigment, which is produced, stored... Tomorrow, access to a "universal color" will be possible!
An external solicitation (optical for example) will allow to address the color of the object, and to change its design infinitely, without using a multitude of dyes. This is the promise of color intelligence, our breakthrough innovation.
Reinventing sustainable materials
When it comes to reinventing existing materials by developing new cutting-edge technologies, we have to mobilize, be creative and overflow with inventiveness to meet consumers' new expectations of eco-responsibility.
Today, it is more and more frequent to have to change the composition of a luxury material. The pigment load at the origin of a product's color can become problematic for regulatory, technical, economic or resource depletion reasons.
To respond to this type of need, we support our luxury industrial partners in their eco-friendly design process, to substitute raw materials. We exploit one of the components of color intelligence, which allows us to modulate and control the optical response of a material (a matrix).
By molecular engineering, we recreate the luxury material within a single ingredient (by successive alloying), or even a mixture of unitary pigments selected, for example, for their natural resources.
Mutualize costs by using dual purpose colors
The proposal of exceptional luxury products in special orders or made-to-measure allows to answer a simple need of the customer: to be unique.
Today, not only the color of luxury object can change, but it becomes controllable, modulable on demand, as many times as desired, and above all, at the desired time.
This makes it possible to consider a luxury article with a modular decor according to its use, a color during the day for work and a more festive atmosphere in the evening for entertainment.
It is also the access to ultra-customization. The item can be mass-produced (to optimize costs) and personalized at the time of purchase to give it a unique, original luxury character.
At OliKrom, we exploit the memory effect of certain materials, i.e. the property of hysteresis which allows writing and then erasing on demand. This is a fast-growing field of technology that continues to delight our teams. The notion of co-creation with the client promises a privileged experience and engages the client more with the House: the client becomes his own designer.
You have an innovation project in luxury? Our teams will get back to you as soon as possible.