{"id":35544,"date":"2025-02-07T12:02:28","date_gmt":"2025-02-07T10:02:28","guid":{"rendered":"https:\/\/www.olikrom.com\/?p=35544"},"modified":"2025-05-19T12:43:48","modified_gmt":"2025-05-19T10:43:48","slug":"big-media-lintelligence-des-couleurs-permet-de-transformer-lindustrie","status":"publish","type":"post","link":"https:\/\/www.olikrom.com\/fr\/presse\/big-media-l%27intelligence-des-couleurs-permet-de-transformer-l%27industrie\/","title":{"rendered":"[Big M\u00e9dia] L’intelligence des couleurs permet de transformer l’industrie"},"content":{"rendered":"
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De <\/span>la <\/span>recherche <\/span>fondamentale <\/span>\u00e0 <\/span>l\u2019industrie : <\/span>l\u2019intelligence <\/span>des <\/span>couleurs <\/span>devient <\/span>r\u00e9alit\u00e9<\/span><\/h2>\n

\u00c0 <\/span>la <\/span>crois\u00e9e <\/span>de <\/span>la <\/span>chimie <\/span>et <\/span>de <\/span>l\u2019industrie, <\/span>Olikrom <\/span>s\u2019impose <\/span>comme <\/span>un <\/span>pionnier <\/span>fran\u00e7ais <\/span>des <\/span>mat\u00e9riaux <\/span>intelligents <\/span>\u00e0 <\/span>changement <\/span>de <\/span>couleur. <\/span>Fond\u00e9e <\/span>par <\/span>Jean-<\/span>Fran\u00e7ois <\/span>L\u00e9tard, <\/span>ancien <\/span>chercheur <\/span>du <\/span>CNRS, <\/span>l\u2019entreprise <\/span>bordelaise <\/span>transforme <\/span>la <\/span>mati\u00e8re <\/span>pour <\/span>en <\/span>faire <\/span>un <\/span>outil <\/span>de <\/span>d\u00e9tection, <\/span>de <\/span>s\u00e9curit\u00e9 <\/span>et <\/span>d\u2019optimisation <\/span>des <\/span>usages. <\/span>Ses <\/span>pigments <\/span>r\u00e9agissent <\/span>\u00e0 <\/span>la <\/span>lumi\u00e8re, <\/span>\u00e0 <\/span>la <\/span>chaleur, <\/span>\u00e0 <\/span>la <\/span>pression <\/span>ou <\/span>\u00e0 <\/span>la <\/span>pr\u00e9sence <\/span>de <\/span>gaz, <\/span>offrant <\/span>des <\/span>solutions <\/span>concr\u00e8tes <\/span>pour <\/span>les <\/span>secteurs <\/span>de <\/span>l\u2019a\u00e9ronautique, <\/span>du <\/span>militaire, <\/span>du <\/span>BTP, <\/span>de <\/span>la <\/span>sant\u00e9 <\/span>ou <\/span>encore <\/span>de <\/span>la <\/span>cosm\u00e9tique.<\/span><\/p>\n

D\u00e9velopp\u00e9e <\/span>dans <\/span>une <\/span>logique <\/span>industrielle <\/span>compl\u00e8te \u2014 <\/span>de <\/span>la <\/span>R&<\/span>D <\/span>\u00e0 <\/span>la <\/span>production \u2014 <\/span>la <\/span>technologie <\/span>Olikrom <\/span>est <\/span>aujourd\u2019hui <\/span>int\u00e9gr\u00e9e <\/span>\u00e0 <\/span>de <\/span>nombreuses <\/span>applications, <\/span>des <\/span>\u00e9quipements <\/span>de <\/span>s\u00e9curit\u00e9 <\/span>aux <\/span>dispositifs <\/span>de <\/span>d\u00e9tection <\/span>invisibles <\/span>\u00e0 <\/span>l\u2019\u0153il <\/span>nu. <\/span>L\u2019entreprise <\/span>ma\u00eetrise <\/span>ses <\/span>formulations, <\/span>prot\u00e8ge <\/span>sa <\/span>propri\u00e9t\u00e9 <\/span>intellectuelle <\/span>et <\/span>r\u00e9pond <\/span>\u00e0 <\/span>des <\/span>enjeux <\/span>tr\u00e8s <\/span>sp\u00e9cifiques <\/span>pour <\/span>des <\/span>clients <\/span>industriels <\/span>de <\/span>premier <\/span>plan.<\/span><\/p>\n

\"IMG_1804\"<\/p>\n<\/div>\n

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LuminoKrom\u00ae, <\/span>une <\/span>peinture <\/span>lumineuse <\/span>au <\/span>service <\/span>de <\/span>la <\/span>s\u00e9curit\u00e9 <\/span>et <\/span>de <\/span>l\u2019\u00e9cologie<\/span><\/h3>\n

Produit <\/span>phare <\/span>d\u2019Olikrom, <\/span>la <\/span>peinture <\/span>photoluminescente <\/span>LuminoKrom\u00ae <\/span>est <\/span>capable <\/span>de <\/span>s\u2019illuminer <\/span>pendant <\/span>dix <\/span>heures <\/span>sans <\/span>aucune <\/span>source <\/span>d\u2019\u00e9nergie. <\/span>Install\u00e9e <\/span>d\u00e8s <\/span>2018 <\/span>sur <\/span>une <\/span>premi\u00e8re <\/span>piste <\/span>cyclable <\/span>\u00e0 <\/span>Pessac, <\/span>elle <\/span>est <\/span>d\u00e9sormais <\/span>d\u00e9ploy\u00e9e <\/span>dans <\/span>pr\u00e8s <\/span>de <\/span>100 <\/span>communes <\/span>fran\u00e7aises. <\/span>Ce <\/span>marquage <\/span>intelligent <\/span>am\u00e9liore <\/span>la <\/span>visibilit\u00e9 <\/span>sur <\/span>les <\/span>routes, <\/span>notamment <\/span>dans <\/span>les <\/span>zones <\/span>accidentog\u00e8nes <\/span>ou <\/span>non <\/span>\u00e9clair\u00e9es, <\/span>tout <\/span>en <\/span>r\u00e9pondant <\/span>aux <\/span>enjeux <\/span>de <\/span>sobri\u00e9t\u00e9 <\/span>\u00e9nerg\u00e9tique.<\/span><\/p>\n

Cette <\/span>innovation <\/span>trouve <\/span>\u00e9galement <\/span>des <\/span>d\u00e9bouch\u00e9s <\/span>dans <\/span>les <\/span>pays <\/span>en <\/span>d\u00e9veloppement, <\/span>o\u00f9 <\/span>l\u2019acc\u00e8s <\/span>\u00e0 <\/span>l\u2019\u00e9lectricit\u00e9 <\/span>est <\/span>instable. <\/span>Elle <\/span>devient <\/span>alors <\/span>une <\/span>solution <\/span>simple, <\/span>durable <\/span>et <\/span>\u00e9cologique <\/span>pour <\/span>s\u00e9curiser <\/span>les <\/span>d\u00e9placements, <\/span>m\u00eame <\/span>en <\/span>l\u2019absence <\/span>d\u2019infrastructure. <\/span>Fid\u00e8le <\/span>\u00e0 <\/span>une <\/span>d\u00e9marche <\/span>\u00e9thique, <\/span>Olikrom <\/span>veille <\/span>\u00e0 <\/span>l\u2019utilit\u00e9 <\/span>r\u00e9elle <\/span>de <\/span>ses <\/span>innovations <\/span>et <\/span>refuse <\/span>les <\/span>demandes <\/span>commerciales <\/span>jug\u00e9es <\/span>trompeuses <\/span>ou <\/span>gadgets.<\/span><\/p>\n

\u00a0<\/p>\n

Une <\/span>ambition <\/span>industrielle <\/span>port\u00e9e <\/span>par <\/span>l\u2019innovation <\/span>et <\/span>le <\/span>territoire<\/span><\/h3>\n

Devenue <\/span>une <\/span>entit\u00e9 <\/span>industrielle <\/span>\u00e0 <\/span>part <\/span>enti\u00e8re <\/span>avec <\/span>la <\/span>cr\u00e9ation <\/span>de <\/span>son <\/span>usine <\/span>en <\/span>2018, <\/span>Olikrom <\/span>emploie <\/span>aujourd\u2019hui <\/span>21 <\/span>salari\u00e9s. <\/span>L\u2019entreprise <\/span>revendique <\/span>un <\/span>ancrage <\/span>fort <\/span>en <\/span>Nouvelle-<\/span>Aquitaine <\/span>tout <\/span>en <\/span>poursuivant <\/span>une <\/span>strat\u00e9gie <\/span>d\u2019ouverture <\/span>\u00e0 <\/span>l\u2019international. <\/span>LuminoKrom\u00ae <\/span>est <\/span>en <\/span>d\u00e9veloppement <\/span>dans <\/span>plusieurs <\/span>pays, <\/span>notamment <\/span>en <\/span>Inde, <\/span>en <\/span>Malaisie <\/span>et <\/span>en <\/span>Afrique.<\/span><\/p>\n

Sa <\/span>croissance <\/span>repose <\/span>sur <\/span>un <\/span>mod\u00e8le <\/span>clair : <\/span>produire <\/span>localement, <\/span>garder <\/span>la <\/span>main <\/span>sur <\/span>la <\/span>technologie, <\/span>et <\/span>viser <\/span>une <\/span>expansion <\/span>raisonn\u00e9e. <\/span>Olikrom <\/span>ambitionne <\/span>d\u00e9sormais <\/span>de <\/span>devenir <\/span>une <\/span>ETI <\/span>industrielle <\/span>de <\/span>r\u00e9f\u00e9rence, <\/span>gr\u00e2ce <\/span>\u00e0 <\/span>une <\/span>trajectoire <\/span>fond\u00e9e <\/span>sur <\/span>l\u2019ind\u00e9pendance, <\/span>la <\/span>rentabilit\u00e9, <\/span>la <\/span>vision <\/span>long <\/span>terme <\/span>et <\/span>l\u2019impact. <\/span>Une <\/span>d\u00e9marche <\/span>salu\u00e9e <\/span>par <\/span>l\u2019\u00e9cosyst\u00e8me <\/span>deeptech <\/span>fran\u00e7ais <\/span>et <\/span>soutenue <\/span>par <\/span>Bpifrance <\/span>\u00e0 <\/span>travers <\/span>la <\/span>communaut\u00e9 <\/span>du <\/span>Coq <\/span>Vert.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

De la recherche fondamentale \u00e0 l\u2019industrie : l\u2019intelligence des couleurs devient r\u00e9alit\u00e9 \u00c0 la crois\u00e9e de la chimie et de l\u2019industrie, Olikrom s\u2019impose comme un pionnier fran\u00e7ais des mat\u00e9riaux […]<\/p>\n","protected":false},"author":10,"featured_media":35551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[378],"tags":[],"class_list":["post-35544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"\nOlikrom transforme l\u2019intelligence des couleurs en moteur industriel<\/title>\n<meta name=\"description\" content=\"Avec ses pigments intelligents et sa peinture LuminoKrom\u00ae, Olikrom se positionne comme un acteur incontournable de l\u2019innovation industrielle fran\u00e7aise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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