{"id":21398,"date":"2021-03-17T17:12:35","date_gmt":"2021-03-17T15:12:35","guid":{"rendered":"https:\/\/www.olikrom.com\/?p=21398"},"modified":"2023-01-27T13:37:36","modified_gmt":"2023-01-27T11:37:36","slug":"prix-start-up-a-olikrom-prix-de-leconomie-neo-aquitains","status":"publish","type":"post","link":"https:\/\/www.olikrom.com\/fr\/presse\/prix-start-up-a-olikrom-prix-de-leconomie-neo-aquitains\/","title":{"rendered":"[SUD OUEST] Prix Start-up \u00e0 OliKrom : Prix de l\u2019\u00e9conomie N\u00e9o Aquitains"},"content":{"rendered":"<p>Prix de l\u2019\u00e9conomie N\u00e9o Aquitains en Gironde : un d\u00e9bat entre crise et transition. Avec sa peinture qui illumine la nuit, l\u2019entreprise OliKrom de Pessac d\u00e9croche le \u00ab\u00a0Prix de la start-up\u00a0\u00bb aux Prix de l\u2019\u00e9conomie N\u00e9o Aquitains 2020.<\/p>\n<p>Bas\u00e9e \u00e0 Pessac, l\u2019entreprise OliKrom a invent\u00e9 une peinture photoluminescente, <a href=\"https:\/\/www.luminokrom.com\/\">LuminoKrom<\/a>. \u00c0 l\u2019image de la petite \u00e9toile des chambres d\u2019enfants, elle capte la lumi\u00e8re du soleil en journ\u00e9e pour la rediffuser tout au long de la nuit. Les premi\u00e8res applications ont eu lieu sur des pistes cyclables. Le marquage lumineux rassure les usagers et alerte sur les points dangereux : intersections, chicanes, virages, passages pi\u00e9tons\u2026 Elle rend l\u2019invisible visible sur une distance de 80 m\u00e8tres.<\/p>\n<p>Jean-Fran\u00e7ois L\u00e9tard met l\u2019accent sur le caract\u00e8re \u00e9co-durable et \u00e9conomique de son produit. \u00ab\u00a0<em>\u00c9lectrifier un kilom\u00e8tre de piste cyclable co\u00fbte entre 200\u00a0000\u00a0et 400\u00a0000 euros. Avec notre peinture, c\u2019est moins de 5\u00a0000\u00a0euros\u00a0<\/em>\u00bb, souligne-t-il. Plus rapide \u00e0 d\u00e9ployer que des r\u00e9seaux, elle lutte efficacement contre la pollution lumineuse. Sa dur\u00e9e de vie fluctue de 5 \u00e0 10 ans, selon la rudesse des conditions m\u00e9t\u00e9o<\/p>\n<p>Depuis le test inaugural \u00e0 Pessac, en 2018,\u00a0cette peinture a s\u00e9duit plus d\u2019une trentaine de communes en France. Port\u00e9e par le d\u00e9veloppement de la pratique du v\u00e9lo, OliKrom (17\u00a0salari\u00e9s) voit plus loin. Ainsi, une premi\u00e8re aire d\u2019autoroute vient de b\u00e9n\u00e9ficier de ce type de marquage.<\/p>\n<p>&nbsp;<\/p>\n<h3>Onze candidats au d\u00e9part pour les\u00a0Prix de l\u2019\u00e9conomie N\u00e9o Aquitains<\/h3>\n<p>Pour cette \u00e9dition 2020, 11 entreprises de Gironde avaient \u00e9t\u00e9 nomin\u00e9es. R\u00e9uni en septembre, le jury \u00e9tait compos\u00e9 de repr\u00e9sentants de la Banque populaire, de la R\u00e9gion, de Kedge BS, Pouey international et \u00ab Sud Ouest \u00bb. Trois prix ont \u00e9t\u00e9 attribu\u00e9s \u00e0 Bistro R\u00e9gent, OliKrom et ADP Enseignes. Base Innovation a remport\u00e9 le Prix des lecteurs et internautes de \u00ab Sud Ouest \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prix de l\u2019\u00e9conomie N\u00e9o Aquitains en Gironde : un d\u00e9bat entre crise et transition. Avec sa peinture qui illumine la nuit, l\u2019entreprise OliKrom de Pessac d\u00e9croche le \u00ab\u00a0Prix de [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":21399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[378],"tags":[],"class_list":["post-21398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[SUD OUEST] Prix \u00e0 OliKrom : Prix de l\u2019\u00e9conomie N\u00e9o Aquitains<\/title>\n<meta name=\"description\" content=\"Avec sa peinture qui illumine la nuit, l\u2019entreprise OliKrom d\u00e9croche le &quot;Prix de la start-up&quot; aux Prix de l\u2019\u00e9conomie N\u00e9o Aquitains 2020\" \/>\n<meta name=\"robots\" content=\"index, follow, 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