{"id":36036,"date":"2025-09-01T16:53:49","date_gmt":"2025-09-01T14:53:49","guid":{"rendered":"https:\/\/www.olikrom.com\/?p=36036"},"modified":"2025-09-16T17:24:50","modified_gmt":"2025-09-16T15:24:50","slug":"tf1-olikroms-luminescent-paint-highlighted-on-the-8-p-m-news-program","status":"publish","type":"post","link":"https:\/\/www.olikrom.com\/en\/press\/tf1-olikroms-paint-on-the-8pm-news-program\/","title":{"rendered":"[TF1] OliKrom&#8217;s luminescent paint highlighted on the 8 p.m. news program!"},"content":{"rendered":"<h2>Watch the TF1 report<\/h2>\n<div style=\"width: 1016px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-36036-1\" width=\"1016\" height=\"572\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.olikrom.com\/wp-content\/uploads\/2025\/09\/video-journal20h-tf1.mp4?_=1\" \/><a href=\"https:\/\/www.olikrom.com\/wp-content\/uploads\/2025\/09\/video-journal20h-tf1.mp4\">https:\/\/www.olikrom.com\/wp-content\/uploads\/2025\/09\/video-journal20h-tf1.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h2>Our made-in-France solution for guiding users at night<\/h2>\n<p>In a segment devoted to French innovation, <strong>TF1&#8217;s Journal de 20h<\/strong> (French news media) highlighted our patented LuminoKrom\u00ae photoluminescent paint technology, developed in Pessac and designed to guide pedestrians and cyclists at night without the need for street lighting.<\/p>\n<p>Simple to apply like a conventional road paint, LuminoKrom\u00ae captures natural or artificial light during the day and restores it for over 10 hours after dark. In this way, it <strong>creates a real light guide on the ground<\/strong>, without any electricity consumption or CO\u2082 emissions.<\/p>\n<p>The commune of Ar\u00e8s, on the Bay of Arcachon, is one of the precursor territories. Seduced by the initial trials, it has equipped more than 300 kilometers of bike paths with this ecological night marking system. The effectiveness of the solution, combined with its low cost (around \u20ac8,000 per km compared with \u20ac200,000 for public lighting), makes it a real alternative to artificial light.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36044 size-large aligncenter\" src=\"https:\/\/www.olikrom.com\/wp-content\/uploads\/2025\/09\/marquage-piste-ares-1024x816.png\" alt=\"marquage-piste-ares\" width=\"1016\" height=\"810\" srcset=\"https:\/\/www.olikrom.com\/wp-content\/uploads\/2025\/09\/marquage-piste-ares-1024x816.png 1024w, https:\/\/www.olikrom.com\/wp-content\/uploads\/2025\/09\/marquage-piste-ares-300x239.png 300w, https:\/\/www.olikrom.com\/wp-content\/uploads\/2025\/09\/marquage-piste-ares-1536x1224.png 1536w, https:\/\/www.olikrom.com\/wp-content\/uploads\/2025\/09\/marquage-piste-ares.png 1600w\" sizes=\"auto, (max-width: 1016px) 100vw, 1016px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 data-start=\"1528\" data-end=\"1625\">An innovation that has been spreading around the world since 2018<\/h3>\n<p>LuminoKrom\u00ae technology is inspired by a natural phenomenon observed in certain marine species. Like algae or deep-sea fish, the photoluminescent pigments in the paint store light during the day and release it at night, creating a controlled bioluminescence effect.<\/p>\n<p>Patented and produced near Bordeaux, <strong>our &#8220;made in France&#8221; paint<\/strong> is now booming internationally. The 20 tons of paint produced each year by the company are shipped to a variety of destinations: England, Canada, the Middle East, Australia, South Africa and Spain, where they are used to make bicycle paths safer, mark desert areas or create artistic frescoes visible at night.<\/p>\n<p>Thanks to our innovation, the cities of the future could well resemble the luminous depths of the oceans after dark.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch the TF1 report &nbsp; Our made-in-France solution for guiding users at night In a segment devoted to French innovation, TF1&#8217;s Journal de 20h (French news media) highlighted our [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":36043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[397],"tags":[],"class_list":["post-36036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our LuminoKrom\u00ae paint highlighted by French media TF1!<\/title>\n<meta name=\"description\" content=\"LuminoKrom\u00ae: a French photoluminescent paint that lights up without electricity, making roads and walkways safer at night.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.olikrom.com\/en\/press\/tf1-olikroms-paint-on-the-8pm-news-program\/\" 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