{"id":28840,"date":"2022-04-01T10:23:05","date_gmt":"2022-04-01T08:23:05","guid":{"rendered":"https:\/\/www.olikrom.com\/sud-ouest-pessac-la-reglementation-publique-est-en-decalage-avec-linnovation-technologique\/"},"modified":"2025-05-06T16:53:49","modified_gmt":"2025-05-06T14:53:49","slug":"sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation","status":"publish","type":"post","link":"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/","title":{"rendered":"[SUD OUEST] Public regulation is out of step with technological innovation"},"content":{"rendered":"
\n
\n
\n
\n

Sustainable technology struggling to make inroads into public procurement<\/h3>\n

On the occasion of a visit by David Lisnard, President of the Association des maires de France, Jean-Fran\u00e7ois L\u00e9tard, founder of OliKrom, expressed his concern at the gap between current regulations and the need for innovation. Based in Pessac, the Gironde-based SME is developing a photoluminescent paint capable of capturing light during the day and releasing it at night, without the need for a power supply. This luminous marking is already in use on certain bicycle paths on the university campus, but its large-scale deployment is still being held back: “Regulations require that markings be white and invisible at night, designed solely for the headlights of motor vehicles. Pedestrians, cyclists and environmental issues are ignored,” deplores the manager.<\/p>\n

\u00a0<\/p>\n<\/div>\n

A cost-effective, environmentally-friendly solution to red tape<\/h3>\n

While conventional street lighting costs between 200,000\u20ac and 400,000\u20ac per kilometer, the LuminoKrom\u00ae solution is estimated to cost just 5,000\u20ac, with no CO\u2082 emissions or light pollution. A clear advantage in a context of energy sobriety and the fight against climate disruption. David Lisnard acknowledged that France “doesn’t know how to support its companies”, pointing to the system’s “red tape”. OliKrom, which employs 20 people, is nevertheless pursuing its development, with prospects for diversification into the cosmetics sector in particular, while waiting for public procurement markets to become more open to innovation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sustainable technology struggling to make inroads into public procurement On the occasion of a visit by David Lisnard, President of the Association des maires de France, Jean-Fran\u00e7ois L\u00e9tard, founder […]<\/p>\n","protected":false},"author":10,"featured_media":21400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[397],"tags":[],"class_list":["post-28840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"yoast_head":"\n[SUD OUEST] Public regulation is out of step with innovation<\/title>\n<meta name=\"description\" content=\"David Lisnard had scheduled a visit to the start-up OliKrom specializing in the manufacture of photoluminescent paint\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[SUD OUEST] Public regulation is out of step with innovation\" \/>\n<meta property=\"og:description\" content=\"David Lisnard had scheduled a visit to the start-up OliKrom specializing in the manufacture of photoluminescent paint\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"OliKrom\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-01T08:23:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-06T14:53:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.olikrom.com\/wp-content\/uploads\/2022\/03\/sud-ouest.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"532\" \/>\n\t<meta property=\"og:image:height\" content=\"251\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"olikrom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"olikrom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/press\\\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/press\\\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\\\/\"},\"author\":{\"name\":\"olikrom\",\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/#\\\/schema\\\/person\\\/9df28334ff037f296d71c6cf145904ca\"},\"headline\":\"[SUD OUEST] Public regulation is out of step with technological innovation\",\"datePublished\":\"2022-04-01T08:23:05+00:00\",\"dateModified\":\"2025-05-06T14:53:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/press\\\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\\\/\"},\"wordCount\":237,\"publisher\":{\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/press\\\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.olikrom.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/sud-ouest.jpg\",\"articleSection\":[\"Press\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/press\\\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\\\/\",\"url\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/press\\\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\\\/\",\"name\":\"[SUD OUEST] Public regulation is out of step with innovation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/press\\\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/press\\\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.olikrom.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/sud-ouest.jpg\",\"datePublished\":\"2022-04-01T08:23:05+00:00\",\"dateModified\":\"2025-05-06T14:53:49+00:00\",\"description\":\"David Lisnard had scheduled a visit to the start-up OliKrom specializing in the manufacture of photoluminescent paint\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/press\\\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.olikrom.com\\\/en\\\/press\\\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/press\\\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.olikrom.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/sud-ouest.jpg\",\"contentUrl\":\"https:\\\/\\\/www.olikrom.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/sud-ouest.jpg\",\"width\":532,\"height\":251},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/press\\\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[SUD OUEST] Public regulation is out of step with technological innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/\",\"name\":\"OliKrom\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/#organization\",\"name\":\"Olikrom\",\"url\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.olikrom.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/olikrom-logo-couleurs-2021-ok.png\",\"contentUrl\":\"https:\\\/\\\/www.olikrom.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/olikrom-logo-couleurs-2021-ok.png\",\"width\":285,\"height\":84,\"caption\":\"Olikrom\"},\"image\":{\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.olikrom.com\\\/en\\\/#\\\/schema\\\/person\\\/9df28334ff037f296d71c6cf145904ca\",\"name\":\"olikrom\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/610dbff3ea490fd0b981b1b2f5a26a440c8e40f8f474fc7fb84a8ac9573692f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/610dbff3ea490fd0b981b1b2f5a26a440c8e40f8f474fc7fb84a8ac9573692f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/610dbff3ea490fd0b981b1b2f5a26a440c8e40f8f474fc7fb84a8ac9573692f1?s=96&d=mm&r=g\",\"caption\":\"olikrom\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[SUD OUEST] Public regulation is out of step with innovation","description":"David Lisnard had scheduled a visit to the start-up OliKrom specializing in the manufacture of photoluminescent paint","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/","og_locale":"en_US","og_type":"article","og_title":"[SUD OUEST] Public regulation is out of step with innovation","og_description":"David Lisnard had scheduled a visit to the start-up OliKrom specializing in the manufacture of photoluminescent paint","og_url":"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/","og_site_name":"OliKrom","article_published_time":"2022-04-01T08:23:05+00:00","article_modified_time":"2025-05-06T14:53:49+00:00","og_image":[{"width":532,"height":251,"url":"https:\/\/www.olikrom.com\/wp-content\/uploads\/2022\/03\/sud-ouest.jpg","type":"image\/jpeg"}],"author":"olikrom","twitter_card":"summary_large_image","twitter_misc":{"Written by":"olikrom","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/#article","isPartOf":{"@id":"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/"},"author":{"name":"olikrom","@id":"https:\/\/www.olikrom.com\/en\/#\/schema\/person\/9df28334ff037f296d71c6cf145904ca"},"headline":"[SUD OUEST] Public regulation is out of step with technological innovation","datePublished":"2022-04-01T08:23:05+00:00","dateModified":"2025-05-06T14:53:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/"},"wordCount":237,"publisher":{"@id":"https:\/\/www.olikrom.com\/en\/#organization"},"image":{"@id":"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.olikrom.com\/wp-content\/uploads\/2022\/03\/sud-ouest.jpg","articleSection":["Press"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/","url":"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/","name":"[SUD OUEST] Public regulation is out of step with innovation","isPartOf":{"@id":"https:\/\/www.olikrom.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/#primaryimage"},"image":{"@id":"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.olikrom.com\/wp-content\/uploads\/2022\/03\/sud-ouest.jpg","datePublished":"2022-04-01T08:23:05+00:00","dateModified":"2025-05-06T14:53:49+00:00","description":"David Lisnard had scheduled a visit to the start-up OliKrom specializing in the manufacture of photoluminescent paint","breadcrumb":{"@id":"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/#primaryimage","url":"https:\/\/www.olikrom.com\/wp-content\/uploads\/2022\/03\/sud-ouest.jpg","contentUrl":"https:\/\/www.olikrom.com\/wp-content\/uploads\/2022\/03\/sud-ouest.jpg","width":532,"height":251},{"@type":"BreadcrumbList","@id":"https:\/\/www.olikrom.com\/en\/press\/sud-ouest-pessac-public-regulation-is-aligned-with-technological-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.olikrom.com\/en\/"},{"@type":"ListItem","position":2,"name":"[SUD OUEST] Public regulation is out of step with technological innovation"}]},{"@type":"WebSite","@id":"https:\/\/www.olikrom.com\/en\/#website","url":"https:\/\/www.olikrom.com\/en\/","name":"OliKrom","description":"","publisher":{"@id":"https:\/\/www.olikrom.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.olikrom.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.olikrom.com\/en\/#organization","name":"Olikrom","url":"https:\/\/www.olikrom.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.olikrom.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.olikrom.com\/wp-content\/uploads\/2022\/01\/olikrom-logo-couleurs-2021-ok.png","contentUrl":"https:\/\/www.olikrom.com\/wp-content\/uploads\/2022\/01\/olikrom-logo-couleurs-2021-ok.png","width":285,"height":84,"caption":"Olikrom"},"image":{"@id":"https:\/\/www.olikrom.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.olikrom.com\/en\/#\/schema\/person\/9df28334ff037f296d71c6cf145904ca","name":"olikrom","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/610dbff3ea490fd0b981b1b2f5a26a440c8e40f8f474fc7fb84a8ac9573692f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/610dbff3ea490fd0b981b1b2f5a26a440c8e40f8f474fc7fb84a8ac9573692f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/610dbff3ea490fd0b981b1b2f5a26a440c8e40f8f474fc7fb84a8ac9573692f1?s=96&d=mm&r=g","caption":"olikrom"}}]}},"_links":{"self":[{"href":"https:\/\/www.olikrom.com\/en\/wp-json\/wp\/v2\/posts\/28840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.olikrom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.olikrom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.olikrom.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.olikrom.com\/en\/wp-json\/wp\/v2\/comments?post=28840"}],"version-history":[{"count":4,"href":"https:\/\/www.olikrom.com\/en\/wp-json\/wp\/v2\/posts\/28840\/revisions"}],"predecessor-version":[{"id":35491,"href":"https:\/\/www.olikrom.com\/en\/wp-json\/wp\/v2\/posts\/28840\/revisions\/35491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.olikrom.com\/en\/wp-json\/wp\/v2\/media\/21400"}],"wp:attachment":[{"href":"https:\/\/www.olikrom.com\/en\/wp-json\/wp\/v2\/media?parent=28840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.olikrom.com\/en\/wp-json\/wp\/v2\/categories?post=28840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.olikrom.com\/en\/wp-json\/wp\/v2\/tags?post=28840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}